Book Marketing
Strategy & Support
One-on-One
Author Support
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Feeling lost, stuck, or overwhelmed about promoting your book? Let's work together to develop and maintain a book marketing strategy that really works for you.
Sessions are tailored to you and your needs, but here are a few common areas of focus:
Genre Analysis: Identify key trends and successful marketing strategies for you to carry out based on your book's genre and readership.
Target Audience Identification: Pinpoint your target audience demographics, interests, and behaviours to establish marketing efforts that are most likely to resonate with them.
Platform Selection: Choose the most suitable social media platforms, advertising channels, and promotional opportunities based on your genre, audience, and goals.
Branding and Messaging: Advice on crafting a compelling author brand and messaging strategy that sets you apart in the market and resonates with your target audience.
Book Launch Strategies: Develop comprehensive launch plans, including pre-launch activities, promotional events, and post-launch follow-ups to maximize book visibility and sales.
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Need updates or additions to your Weebly author website?
Or maybe you want to learn how to make website edits yourself!
With an Author Website Support Hour, I can either make changes to your Weebly website for you or teach you how to use the Weebly website editor so that you can learn how to make adjustments on your own.
Book Marketing
Strategies
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Writing and publishing a book is a tremendous feat, and once your book is published, it's time to tell the world about it! But unless you already have marketing experience and expertise, promoting your book feel incredibly daunting. What you need is a solid marketing plan from an industry expert.
With my Book Marketing Plan, you'll receive the tools, resources, and key strategies you need to reach your readers, boost book sales, and make your book a success. Sections typically include the following:
your target readers - understanding who they are and how you can reach them;
your goals - what it's realistically going to take to reach them + action steps;
your online presence - what's working, what's missing, and what you can do to enhance it;
getting your book into stores - what you need to do and know before you walk in;
hosting book events - best practices and memorable event ideas;
contacting the media, podcasts, and influencers - how to write a media release for authors, what goes into an author media kit, and how to write a successful pitch.
After all the hours you've poured into your book project, don't let it sit there gathering dust on the shelf. Stories are for telling. Let's tell yours!
Recommended Add-ons:
Author Consultations
Social Media Training
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How easy is it to find your website, social media, and your book?
Does your website have everything it needs?
Are you reaching as many readers as you could?
How cohesive and professional is your brand?
Fill the gaps in your marketing strategy and get an expert perspective on how to enhance it with an Online Presence Audit. You'll receive an in-depth analysis of all your book marketing channels, plus the tools and recommendations you'll need to refine it so you can make the best first impression and keep readers coming back for more.
Social Media
Support
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Six sessions of beginner-level social media training designed for authors with limited/no social media or design experience
PLUS:
A custom Social Media Resource package containing tutorials, recommended tools, account examples, and more, all to provide ongoing support for your marketing efforts.
Learn how to:
✓ navigate and use your chosen social media platforms effectively and without burnout;
✓ create, plan, and publish meaningful content that resonates with your audience;
✓ integrate hashtags for maximum reach;
✓ find and connect with your readers;
✓ and network with businesses and your community.
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Personalized a-la-carte social media coaching services for authors seeking one-on-one digital marketing support.
Profile Setup: Assist with setting up and optimizing social media profiles on platforms like Facebook, LinkedIn, or Instagram.
Content Ideas: Provide simple and effective content ideas tailored to your audience, book, genre, expertise, and interests.
Basic Posting: Teach how to create and publish posts, including text and images, on social media platforms.
Engagement Tips: Offer guidance on engaging with followers, including responding to comments and messages.
Privacy and Security: Educate on privacy settings and online safety measures to protect personal information.